Open Labs hosts Beats 'N Treats Music Festival

 

Austin, TX -- Catering to the growing urban music scene, Open Labs will be hosting a two-day music event titled "Beats 'N Treats Music Festival" at the Mohawk venue on October 24-25, 2008. The two day event will feature live bands and a beat competition called the "Gold Rush Beat Competition," in which the winner will receive an Open Labs NeKo LUX encased in a 24-karat gold chassis. The instrument is worth over $24,000, and is Open Labs' most expensive instrument to date. The competition will be held on the outside stage of the Mohawk for both days, with running times of 5 pm to 2 am on Friday, and 2 pm to 2 am on Saturday. Local Austin Dru Fay will be the master of ceremonies. The inside stage will feature live bands and DJs throughout the event.

The entire event will be filmed with multiple hi-definition cameras, and broadcast live from www.openlabs.com. Open Labs is currently marketing and advertising worldwide for the Beats 'N Treats Music Festival, and over 2,000 attendees are expected, not including on-line viewers.

The gold NeKo is personally owned by Open Labs co-founder and chairman, Victor Wong, and only 24 of the gold NeKo's will ever be made by Open Labs. Wong claims that he is giving away his personal gold NeKo as a token of appreciation to the musician community for Open Labs' success, and as a celebration for Open Labs' five year anniversary.

"We know that there is a huge urban music scene here in Austin, and we'd like to give it some more recognition, as well as help foster its growth," said Wong. "Everyone at Open Labs is very pleased with the amount of success our company has received in the last five years, this is our way of giving back to the community, who have been the fuel to Open Labs' fire."

The Beats 'N Treats Music Festival will have two stages during both days: an outside stage to host the beat competition, and an inside stage that will feature live music. The band list for the inside stage tentatively includes a very diverse mix: Recorder, Mickael, DJ Veedub, Rattletree Marimba, CTRL, Bavu Blakes, Fiction, The Beautiful Supermachines, CockVanDyke, Ginsu Wives, Aciable, Androids of Ex-Lovers, Salero, Shriner ThreatEl Paso Heist, Hot Pentacostals, Blackolicus, Salesman, Lovebones, Perfect Strangers, Epicene and more. The rooftop of the Mohawk will feature product demonstrations of Open Labs gear, Q&A's with certified Open Labs employees, artist demonstrations, and the gold NeKo itself will be on display.

"We've also had a lot of public interest in the gold NeKo since we've had it on our website and Youtube videos," said Wong. "I know there are some stellar beat makers out there who deserve this machine, but can't afford it. Now is their chance to own a 24-karat gold NeKo, our best and most expensive machine, using nothing but their talent."

Headquartered in the heart of "the live music capital of the world," Open Labs™ develops customized, computer music keyboards suited to fit every studio and stage need imaginable. With a single piece of Open Labs gear, musicians can play any organ, piano, synthesizer or virtual instrument on the planet, create any sound imaginable, manipulate every parameter, record it in a multi-track system and burn it to a CD/DVD. That's just the beginning of what Open Labs products can do.

With the advent of their innovative products, the NeKo and MiKo, and the A-list artists that use them, Open Labs has become the industry standard for producers, composers and musicians of every genre. Open Labs invites you to participate in the first annual Beats 'N Treats Music Festival supporting beat-makers world-wide.

Beats 'N Treats sponsored by:

Mohawk Austin, TX

The Austin Chronicle

Hey Cupcake!

Hot 93.3 Radio

Bandwear.com

Independence Brewery

Treaty Oak Rum

Sample My Melodyz

Austin Hip-hop Scene

5th Street Studios

Do512

Austin.com

Aztec Promotional Group

Art Institute of Austin

The Onion Pizzeria

The Pita Pit

El Milagro

MotorBlade

Vitae Med Spa

 

 

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