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Steinberg joins forces with Open Labs

Steinberg North America and Open Labs

“TAKE VST LIVE” CAMPAIGN

Buena Park, CA – January 19, 2012
Steinberg North America and Open Labs LLC are pleased to announce a live performance
solution that combines the power of the industry standard Steinberg VST Protocol (Virtual
Studio Technology) and Open Labs Music OS live performance software. Steinberg’s HALion
4 (VST Sampler and Sound Creation System), HALion Sonic (Premier VST Workstation) and
Yamaha Vintage Plug-in Collection are now easily accessible on any stage, leading the future of
VST development.

First launched by Steinberg in 1996, the VST Protocol creates a professional studio and
performance environment on any computer, allowing seamless integration of virtual effect
processors and instruments into the VST host application. All functions of a VST effect
processor or instrument are directly controllable and automatable, either with a mouse or with an
external hardware controller such as Steinberg’s CMC Series and CC121 USB Controllers. VST
also allows easy integration of external equipment, allowing you to put together a system tailor-made
to your needs.

Open Labs Music OS 3.0 or MOS is a music creation and live performance software designed
specifically to address the needs of both music creators and live performers. With over 7 years
of integrated touch screen experience, MOS was developed and optimized for touch screen use;
however, a touch screen is not required when installed on PC desktops and laptop
systems. Important to note, Open Labs will update Music OS to support the Mac platform in the
first half of 2012.
For more information and a list of solutions, please visit www.openlabs.com/

Music OS 3.1 update press release

Press Release

OPEN LABS ANNOUNCES MUSIC OS™ 3.1 Update

The first easy-to-use music creation and live performance software designed specifically for touch screen use just got easier!

Austin, TX. – January 19, 2012 – Open Labs, LLC. (openlabs.com), the industry leader and pioneer for nearly a decade in all-inone music production workstations and live performance software, is proud to announce Music OS™ 3.1 UPDATE. Music OS 3.1 features both technical and social updates to enhance the performance and user experience of the program. Music OS 3.1 takes creators and performers deep into true 64Bit power-crunching technology and allows them direct access to the cloud for professional publishing and further collaboration. Music OS 3.1 debuts the all new OL VST Suite Library with over 15 exciting and easy-to-use instruments and effects. Just as with every Open Labs product, Music OS will continue to develop and grow its feature set so that creators and performers alike can reach their outer limits of success. Important to note, Open Labs will be releasing an Apple OS X supported platform in early 2012.

Music OS 3.1 New Features Include:

• SoundCloud™ Direct Integration – With SoundCloud undoubtedly the ‘cloud standard’ for millions of online music creators, Music OS projects and session files can now easily be rendered and uploaded directly to all SoundCloud user accounts. Posting songs to the world from the studio or stage has never been easier!

• OL VST Suite Library – Music OS 3.1 delivers its first suite of VST instruments and effects for music creation and performance. 5 instruments including

Dubstar™, a bass synth designed for dubstep wobble and deep bass tones.
BUMP™, a straight forward drum module complete with Open Labs “bump” sample library.
IDM™, a creative synth for modulating soundscapes and atmospheric swells.
OL Remix™ allows you to load an audio sample and chop, screw, and rearrange the beat.
10 VST effects for midi devices or incoming audio signals including Reverb, Chorus, Delay, EQ, Distortion, Filter, Compressor, Limiter, Looper, and more.

• True 64 Bit Application – Music OS 3.1 takes full advantage of today’s powerful 64Bit hardware and software operating systems. With unbridged 64Bit technology, larger files, projects and VST’s can be loaded and handled more efficiently throughout the creation and performance process. Music OS 3.1 also allows backwards compatibility for 32Bit users.

Availability and Pricing:
Music OS 3.1 is now available for $299/USD. Current owners will automatically receive the 3.1 update for FREE with Open Labs ‘AutoUp’ feature included in 3.0. RiFF owners will also receive special upgrade pricing throughout the month of January for $79/USD.

Check with Open Labs directly for special discount codes and additional upgrade options.
• Music OS 3.1 can be Purchased and Downloaded here: http://shop.openlabs.com/music-os-3-0/
• Music OS 3.1 can be Downloaded FREE for 15 Days here: http://shop.openlabs.com/music-os-3-0-free-trial/
• Music OS 3.1 can be Purchased on SoundCloud here: http://soundcloud.com/apps/music-os-3-0
• Music OS 3.1 New Features Video can be seen here: http://www.youtube.com/watch?v=ovXbxjFARe8&feature=youtu.be
• Music OS Overview Video can be seen here: http://www.youtube.com/watch?v=rtVuyx-GPF0
• Music OS 3.1 Questions? Email: sales@openlabs.com or visit: http://www.openlabs.com/musicOS.html

About Open Labs, LLC.
Headquartered in Austin, Texas “the live music capital of the world,” Open Labs™ develops customized, computer music keyboards, laptops and software programs
suited to fit every studio and stage need imaginable. Founded in 2003, the core members of Open Labs bring together a wealth of experience in computer systems,
musical instrument design, live performance and application software. Open Labs is a musician oriented company that develops tailor-fit solutions for all its customers
by listening to their individual wants and needs. With the advent of Open Labs all-in-one products and the compiled A-list artists that use them worldwide, Open Labs
has become the industry standard for producers, composers and performers of every genre. Open Labs Music OS is the company’s first non-proprietary, touch screen
friendly music creation and performance software designed specifically to address the needs of musical creators and performers on any PC computer.

The Challenges of Creating and Performing Music (Continued)

Yesterday, we identified five broad areas of feedback that Open Labs has received from producers, musicians, and employees. We discussed the specific concepts behind the first two:
- Musicians want the creative process to be fun, not technical
- Musicians want technology to manage their music, not them

Today we want to address the remaining three items:
- Musicians want their live experience to be easy, flexible and stable
- Musicians want Open Labs functionality and quality at a lower cost
- Musicians want products today, not future product announcements

Musicians want their live experience to be easy, flexible and stable. That is a significant request. Some people believe ease of use is a relative term based on the amount of time and experience a musician has with a particular piece of software. Open Labs believes that ease of use is quantifiable by the number clicks and speed with which a task can be accomplished. Touch screens have been demonstrated to make many processes much easier and intuitive. This is part of the reason for the huge success of iPads and tablets, and it is good to see the rest of the world catching up. Open Labs products have used a touch screen for the last seven years.

Flexibility and stability are requirements that initially appear to be in opposition to each other. Although, it is clear that musicians performing on stage have absolute needs for both. Performers need the flexibility to be able to quickly change set lists on the fly to meet the demands of the audience. Artists also need to be able to count on the programs running backing tracks (yes lots of bands use them) in a reliable manner.

Musicians want Open Labs functionality and quality at a lower cost. This is the number one request from prospective Open Labs customers. There is no debate that when quality is the number one requirement, Open Labs products are the choice of professionals. Look at the artist list on the Open Labs website; Linkin Park, Timbaland, Maroon 5, the list goes on and on. However, most musicians live in a different economic bracket than the superstars. Historically, this has been a huge challenge for Open Labs as we focused on delivering the highest possible to value musicians, but the technology requirements have driven a significant cost as well. The good news is that technology’s declining cost curve has finally caught up with Open Labs. Touch screens have become mainstream. Processing power and operating systems have come on line that both address meaningful amounts of memory. All of this technology has matured to the point that one need not sacrifice quality for price.

Musicians want products today, not future product announcements. One of the largest show in the music industry is in January; NAMM (National Association of Music Merchants). Musicians bitterly joke that NAMM actually stands for Not Available Maybe May or Not Available Music Merchandise. Either way, performers are tired of music companies promising products that are months from delivery.

In the next 48 hours Open Labs will announce ground breaking products and partnerships that will address the requirements of musicians and there will not be a ridiculous wait. We will start shipping the products next week. Look forward to working with all of you on this new exciting journey for the company.

Attention ASCAP Members. Come See Us at the 2011 ASCAP Expo Thursday Thru Saturday

We’re proud to be joining PMC Speakers, Prism Sound, and Dangerous Music at the 2011 ASCAP Expo.

Come see us present our hardware and software this Thursday thru Saturday at the Renaissance Hollywood Hotel.

Links to registration (for members and non members) as well as the schedule is below.

Registration

Schedule

Yours truly

-M

Open Labs Live Spring Sessions start this Friday.

After a loooong hiatus (sorry) Open Labs Live is back!!!

Join us at 5pm CST this Friday.  As usual well be doing product demos and answering your questions.

See you there!

This week’s update goes to….

Hi all,

Sorry for lack of recent posts. Crazy/busy/good week we’re having!

Open Labs Artist, Bo Koster (of My Morning Jacket) informed me they recently filmed VH-1 Storytellers. Expect the viewing this summer and be sure to catch them on tour.

Tonight we are co-hosting Leroy Miller’s “Live from Nashville” on our O-Live channel (10pm CST)

Also on O-Live we’ve started showcasing Studio One for the month of March! Join in every Wednesday at 5pm CST. I’ll be demoing software, answering questions, etc, etc, etc.

Tonight 10pm CST. Leroy Miller’s “Live from Nashville” to be streamed on O-Live!

Once again, we are proud to be co-hosting Leroy Miller’s “Live from Nashville” tonight at 10pm CST.   Tonight’s broadcast will be recorded for future viewing for those who cant make it..

More info on Leroy Miller here
http://www.leroymillermusic.com/home.html

“Live form Nashville” is weekly concert put on by Leroy Miller where he is using his upgraded i7 Miko LXD to put on his show.

What to expect:

Awesomeness! Leroy is a talented singer/guitar player/songwriter who is truly pushing the limits on live performance and direct interactiveness with his fans.  I expect many artists to follow his lead.

Check it out on live tonight (10pm CST) at the link below
http://www.openlabs.com/o-live

Radiohead release new album “The King of Limbs”

Last Friday, my favorite band Radiohead released their 8th studio album entitled “The King of Limbs”

Needless to say I bought it and like all Radiohead records since “The Bends” I have listened to it every which way possible…. through my studio monitors, then headphones, car, etc.  Their production has always been top notch, and there have always been interesting things to hear from track to track and all in all they have good songs.   “The King of Limbs” is no exception.  While the first half of the record is more like the Thom York solo album The Eraser with it’s seizure inducing beats, the last half is classic post 2000 Radiohead which is a compromising mix between their crazy electronic side and them simply creating music together as a band.  In my opinion, it’s definitely worth many listens.

Get it here:  http://www.thekingoflimbs.com/

Tonight 10pm CST. Special performance by Leroy Miller streamed from O-Live

We are proud to be co-hosting Leroy Miller’s “Live from Nashville” tonight at 10pm CST.

More info on Leroy Miller here
http://www.leroymillermusic.com/home.html

“Live form Nashville” is weekly concert put on by Leroy Miller where he is using his upgraded i7 Miko LXD to put on his show.

What to expect:

Awesomeness! Leroy is a talented singer/guitar player/songwriter who is truly pushing the limits on live performance and direct interactiveness with his fans.  I expect many artists to follow his lead.

Check it out on live tonight (10pm CST) at the link below
http://www.openlabs.com/o-live

Open Labs endorsed artist Sheila E. releases new album today!

Open Labs endorsed artist Sheila E. has released an album with The E Family Band, titled “Now and Forever”.

The E Family consists of  Pete Escovedo, along with his children Sheila E, Peter Michael, and Juan Escovedo.  If that is not enough talent on a single album   :-)    “Now and Forever” also features the talents of numerous special guests such as Joss Stone, Raphael Saadiq, George Duke and more.

For more info go to www.the-e-family.com