Cheese Beats
When you look up the definition to the word “chameleon” you very well may see the name Cheese Beats. The hard work that Cheese Beats put into his chameleon-styled production has paid off as he has found himself working with nationally known artists as Mya, Jermaine Dupree, Jagged Edge, Cherish, Lloyd, Young Joc, Bow Wow and Omarion.
The multi-talented producer considers himself an "old-timey" music producer who can "go in and do it all." That includes writing, arranging, and actually playing the music, Cheese Beats learned to play every instrument he could because he thought that all music producers did so. Although technology now allows anyone to play any instrument imaginable, having intimate knowledge of the most-used instruments gives him an edge as he sets out to do what producers do — make the record complete.
The seemingly "overnight success" actually was birthed years ago in Blue Bell Country with a dream and a vision combined with energy and time spent working towards the goal. Although it appears that he recently burst on the scene with a string of hits, he is no newcomer to the game. Cheese says that he started out producing even when he was known as a member of the pop groups Guys N Effects and Double O Seven. Along the way, he received a BA degree from the University of North Texas.
His official entry into the music game began with his first placement on Jermaine Dupri’s "Young Fly and Flashy." From that point came more success with the single for Jagged Edge "Good Luck Charm" which was nominated for a American Music award for best R&B Favorite R&B/Soul Band, Duo or Group.
He is responsible for the 2006 summer smash "Do It To iI" by Cherish that was certified gold by the RIAA. He also received an ASCAP Pop Music Award in April 2007 for most played song. Summer 2007 everybody was singing the catchy and memorable hook to "Coffee Shop" Yung Joc's first single off his second album Hustlenomics. Fall 2007 all the ladies were being crooned to and mesmerized with Bow Wow/Omarion's first single "Girlfriend" off of there Best of the Best World album Face Off.
Cheese states, "Ultimately, God saw fit to bless me to actually become what I dreamed. Sometimes it seems surreal, because I know where I come from ... a very small town. Yet, I work with national recording artists." However, Cheese is not resting on his laurels as he can be found working late nights on other beats for upcoming projects or remixes that usually that re-excite the artist project. With this being said he works towards his goal of becoming the "go-to" guy for new artists as well as the established artists.
The idea though is not a selfish one. He wants to put himself in a position to help other artists and producers fulfill their dreams. He remembers what it feels like to work hard on a project and to have doors to seemingly close, so he offers this advice to aspiring artists and producers as well: "Never give up on your dream. Secondly, always perfect your craft because when the time comes, you have to be prepared. Thirdly, learn as much as you can about this business because it is more business than show."
As word of his success spreads, he finds himself speaking to interested groups and classes about his role in the music industry. "I want to give back by working with children who want to do what we do, but may not have the means. There might not be a studio in their area or an outlet to learn about instruments, but by working with certain organizations or with the proper funds, we can make it possible for them to do what we do."
Equipment Used
Purchased MiKo TSE (Gen 3)
Artists Links